Author Archives: Pratik Kanada

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CEO of 360 Degree Technosoft, a mobile app development company. Writes about Leadership, Start-up Quests, Social Media, Latest Tech Trends and Mobile Applications
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Why should content marketing and mobile app marketing go side by side?


As per Forbes article, one of the major trends in PR in recent years is its convergence with content marketing. As these practices continue to rely on each other, it’s critical for leaders and marketers to look at what factors will affect their efforts in the years ahead. And sure, while new social platforms and technology are obvious factors, they’re ... Read More »

How Augmented Reality and Virtual Reality apps will revolutionize tech world?

Augmented Reality

You must have been fed up by these terms ‘Virtual Reality’ and ‘Augmented Reality’ by now. But, the important question is that you still might not know the actual difference between them. In fact, as per the revolution going on in the technological universe, it’s crucial to get into the significance and impact of it in our day to day ... Read More »

The Current Scenario of Enterprise Mobile App Business

Enterprise Mobile App Business

A recent survey by Vision Mobile  found that just 16% of worldwide developers are building mobile apps for enterprises, despite this market being the most lucrative of all to serve. This clearly shows the market trend in 2016. Mobile application development sector has already garnered the spectacular improvements in our day-to-day life. Adding more feathers to its cap, it is more specific and clear ... Read More »

Everything you need to know about Apple iPhone 7 launch event

Everything you need to know about Apple iPhone 7 launch event

All the social networks were flodded with the expected launch of iPhone & few other amazing apple products. Well, it happened to be true and much more realistic than the fans could anticipate. The San Francisco event has dominated the world to buy more apple products and purchase a new one if you haven’t got any. This will increase more ... Read More »

Reasons to build an enterprise app store

Reasons to build an enterprise app store

It is the generation of ‘Mobile Applications’. Mobile apps, in Google Play Store and Apple Store, are increasing drastically every day with maximum number of users downloading it to get fun out of it. It is this time of technology and business when the application has become a must for any startup or an experienced organization dealing with the multinational ... Read More »

Good News: Google plans to train 2 million mobile app developers in India

mobile app developers in India

The Tech Giant Google has revealed a great deal of initiatives to train, mentor, educate and certify the professional developers, newbie and students as part of its Android skilling programme in India, which intentions to train 2 million mobile app developers. Android overshadows the global market for mobile operating systems and contends with Apple, which also invests in neutering developers ... Read More »

3 Ways App Marketers Can Build an Ever-lasting Brand

Mobile App Branding

Mobile browsing is soon to overtake desktop. It is of paramount importance to make use of the sky-rocketing developments in marketing technology. All to ensure that your business is easily available from your mobile app. Users are the nucleus of every app development strategy. If you fail to entice them, your app fails and so as your business. Let’s take ... Read More »

Four Lethal Blunders of Secure Mobile App Development

Secure Mobile App Development

All the existing companies launch mobile applications, while amateur developers may account for a portion of the mobile applications with exposures hanging around in the App Store. The vital thing is that the critical issues often come from brands that we entrust. It is quite obvious that the mobile devices are a pearl of sensitive information and using vulnerabilities in ... Read More »

What Makes iOS 8 An Ideal App Platform?

iOS 8 App Platform

iOS 8 is geared to re-define the way we deal with apps on our smartphones. It’s smart, responsive and severely user-focused. All this is because Apple has become a little open minded towards third party app developers to lend their expertise. How much of this will be impactful, is yet to be seen? For now, let’s take a look at ... Read More »

Is Apple Pay A Safe Mobile Payment Option or A Passing Fad?

Apple Pay

Everyone deserves a chance and so does Apple. In fact, after the embarrassing celebrity photo leaks, it needs it even more. Apple’s second chance is called Apple Pay. Apple has eventually partnered with payment giants such as Visa, MasterCard, American Express and leading banks. Apple estimates that over 220,000 places in the US alone are readying to accept mobile payments. ... Read More » for gonorrhea testing