Author Archives: Pratik Kanada

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CEO of 360 Degree Technosoft, a mobile app development company. Writes about Leadership, Start-up Quests, Social Media, Latest Tech Trends and Mobile Applications
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Great App Ideas For The US Market

app-idea-for-usa_thumb

The United States is one of the leading technological superpowers of the world and not surprisingly, leads the race when it comes to app creations too. No wonder, you would want to target a sizeable target audience in the US when you launch your mobile app. Here are a few important points to look out for before entering the markets: ... Read More »

mHealth Apps: Too Good A Bargain?

mHealth Apps

We all know about mHealth apps by now. However, most developers show apprehension when asked about designing a mHealth app. More, not many app entrepreneurs want to embark out into this lucrative app niche too. Ever wondered why? Well, it is because of the apprehension that the mHealth app would not be as great as it should be. Well, with ... Read More »

Great Ways To Market Your Mobile App

Ways to Market Your Mobile App

With hundreds of thousands of application developers out in the market looking to make their mark in this cut-throat competition, achieving success isn’t easy. With the kind of competition in the application domain, your app can get lost in no time. In order to bring out the potential of your application, it is important that you advertise it effectively and ... Read More »

10 Great Ways To Maximize App eCPMs And Revenue

Maximize App eCPMs and Revenue

It’s great to have an application that can earn you revenue. Until few years back, it was really difficult to earn revenue from a mobile application. In fact, you would need hundreds of thousands of advertisement impressions to even start earning. However, the scenario is completely different now and even a simple app can fetch a decent return on investment. ... Read More »

5 Mistakes To Avoid While Promoting App In Google Play Store

Mistakes to Avoid While Promoting App

Your application is of no use unless it gets downloaded by users. It is sad to see that app developers spend thousands of dollars on creating an application but fail to have an effective marketing strategy in place. The Google Play store for instance boasts of over 700,000 applications and it is very likely that you app might get lost ... Read More »

Must Have Ad Strategy For Gaming Apps

Ad Strategy for Gaming Apps

Marketing a gaming app is a complex procedure and requires a great deal of time an effort. However, it can change the fortunes of the company if properly planned and executed. So, how do you formulate a fail-proof advertisement strategy for a gaming application? Firstly you have to understand that the primary focus has to be on the users of ... Read More »

5 Mistakes To Avoid During App Marketing

5 Mistakes to Avoid

By just making an application, you cannot get users to download it and make money. Applications have got into users’ personal space thanks to their unmatched functionality and ease of use. This has made applications the perfect platform to advertise and earn revenue. However, it is very easy to make mistakes while creating an application. Here are the top 5 ... Read More »

Split Testing Your App – A Look

Split Testing Your App

Marketing an application isn’t an easy task. With way over half a million apps on various application markets competing against each other to gain the top spot, it is easy to get lost in the crowd especially when your app is relatively new. On the app store, even the icon can act as a miniature advertisement. So, choosing the right ... Read More »

Gaming Or Utility Apps – Where To Invest?

Gaming or Utility Apps

As an app developer, we have all gone through the same dilemma. The question seems simple but is often too tough to answer. What kind of app should we build? Which kind of app is better? Which app would fetch a better return? The questions can be many. It is extremely important for an application developer to understand the app ... Read More »

Factors To Consider While Hiring Graphics Artist For Your App

Hiring Graphics Artist

When you are ready with the concept of your app, you need a graphics artist too. You should keep some things in mind as well when you are going to hire the graphics artist. Let’s see some of the factors that will help you in hiring graphics artist for your app. First thing you should do is to start the ... Read More »

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