Author Archives: Pratik Kanada

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CEO of 360 Degree Technosoft, a mobile app development company. Writes about Leadership, Start-up Quests, Social Media, Latest Tech Trends and Mobile Applications
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Interview: Will Stacy of What’s Faster, An iPad Game

What’s Faster

We take interviews of The App Entrepreneurs to get more insight of their journey of being App Entrepreneur. Today we interviewed Will Stacy, An App Entrepreneur who has launched What’s Faster iPad app. Will is working in auto and banking industry. He is passionate about cars and technology. How did you get the idea about this app? The idea for ... Read More »

Why You Should Have Analytics?

Why You Should Have Analytics

If your business is online or even if you use a website to support your otherwise offline business and you want to monetize it profitably and reach the maximum number of customers, then should you have analytics? We say yes! Marketing trends and market research are the most important research based tools for any business. These tools help in understanding ... Read More »

Subscription Based Mobile Apps – How Do Mobile Companies Do It?

Subscription Based Mobile Apps

Subscriptions based mobile apps have been the proverbial talk of the town for quite some time now. But what makes these types of apps special? What separates them from the plethora of other apps available? Here is a look at what makes Subscription based apps so popular today! In the simplest of terms, a subscription based mobile app allows its ... Read More »

Future of Retail – Store Through Apps in Mobile

Future of Retail

We live in a fact paced world where convenience in everything about dealing with our lives is the key. People want work done fast. And Mobile shopping helps millions of these fast runners in life do exactly that! Now, one can easily indulge in some classic retail therapy using their smart phones. And retail shopping via apps is an amazing ... Read More »

What Can Foursquare Learn From Twitter?

Foursquare Learn From Twitter

Foursquare needs to strap its belt properly. They are on for a tough roller coaster ride. There seem to be a lot of hiccups in the way and if they are not tackled, foursquare could lose all the uniqueness, catchiness and most importantly all the return on investment. As a young company the going has been well, but the question ... Read More »

Mobile App vs. Mobile Web

Mobile App vs. Mobile Web

The raging debate that has taken mobile internet by storm is mobile app vs. mobile web. Which of these platforms is better for a business or are both necessary for a solid presence on the increasingly crucial mobile world? If you are a business owner and need to decide whether you need a mobile app or mobile web presence, you ... Read More »

Tracking User Engagement – How Can You Do It Better?

Tracking User Engagement

There are three stages in the life cycle of an app: The Launch Week The Steady Midway The Deadlock Phase Another stage might be added if there is a chance of seasonality affecting an app’s performance in the market. This stage can come in between stage 1 and 2 or between stage 2 and 3. The Launch Week can be ... Read More »

Does Your Business Really Need Mobile App?

Business Need Mobile App

A growing business needs publicity. It needs to imprint its value in the minds of its potential customers. How does one do that in today’s world with an ever-growing competition and the bombardment of adverts and messages that people receive via social networking? How do you, as a business, personally reach your customer? Does your business really need mobile app? ... Read More »

Hard to Sell Games Even Below $1 – Find Out Why?

Why Hard to Sell Games

An app becomes a misrepresentation of a hot cake if you talk about the app market today. It is not that the app market is not doing well. In fact it is one of the most booming markets in today’s scenario. That is the main reason probably why people are finding it easy to put their money on developing apps. ... Read More »

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