Category Archives: App Marketing

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Why should content marketing and mobile app marketing go side by side?

Brand-Management

As per Forbes article, one of the major trends in PR in recent years is its convergence with content marketing. As these practices continue to rely on each other, it’s critical for leaders and marketers to look at what factors will affect their efforts in the years ahead. And sure, while new social platforms and technology are obvious factors, they’re ... Read More »

What distinguishes ASO from SEO?

What distinguishes ASO from SEO?

App Store Optimization seems similar to Search Engine Optimization. So, let’s first understand what does ASO and SEO actually means? ASO stands for App Store Optimization. It is nothing but a growing and effective method that is used to improve ranking in app stores and helps to build the visibility of mobile apps in Apple App Store and Google Play. ... Read More »

How To Make Money From Your Apps, The Smart Way?

Make Money From App

Monetization of apps has been of paramount importance to app developers, around the world. As per data gathered by Flurry Analytics, use of mobile web has dropped from 31m to 22m. As opposed to app use which has grown significantly from 2h6m daily to 2h19m. That is, a growth from 80% to 86% from user’s phone. After Gaming (at 32%), ... Read More »

Making Paid Apps – The Prospects

Making Paid Apps

The pricing strategy is a critical part of iPhone app marketing and this can be a tough decision during the launch. In the past few years, the application market has seen a phenomenal growth. In the last few months itself, the Apple store has reported more than a billion downloads, and then twice that figure in just half the time. ... Read More »

Creative Ways To Promote Your App Free

Promote Your App Free

There are many ways to promote your app without spending anything. Many people are of the opinion that mobile apps get downloaded instantly millions of times just a few days from their launch. Quite simply, app entrepreneurs need to rethink on this. Like any other trade, business, website or idea, you also need to have a stunning marketing strategy to ... Read More »

Pre-Launching An App – A Good Idea

Pre-Launching An App

You have spent a huge amount of money and all your time in developing your app and now you have submitted it to the app store. You may think it is now time to sit back and relax, but it’s not. It is now time to market your app and invest all you got has left in marketing. A recent ... Read More »

5 Simple Marketing Tips

Marketing Tips

A product sells only when it is marketed well – even if you have got a great product and nobody knows about it, it won’t ever sell! Marketing gives your product a personality; it is what makes the product appealing and desirable. It is important that you invest a good sum of money and time on marketing your app and ... Read More »

Great Ways To Market Your Mobile App

Ways to Market Your Mobile App

With hundreds of thousands of application developers out in the market looking to make their mark in this cut-throat competition, achieving success isn’t easy. With the kind of competition in the application domain, your app can get lost in no time. In order to bring out the potential of your application, it is important that you advertise it effectively and ... Read More »

10 Great Ways To Maximize App eCPMs And Revenue

Maximize App eCPMs and Revenue

It’s great to have an application that can earn you revenue. Until few years back, it was really difficult to earn revenue from a mobile application. In fact, you would need hundreds of thousands of advertisement impressions to even start earning. However, the scenario is completely different now and even a simple app can fetch a decent return on investment. ... Read More »

5 Mistakes To Avoid While Promoting App In Google Play Store

Mistakes to Avoid While Promoting App

Your application is of no use unless it gets downloaded by users. It is sad to see that app developers spend thousands of dollars on creating an application but fail to have an effective marketing strategy in place. The Google Play store for instance boasts of over 700,000 applications and it is very likely that you app might get lost ... Read More »

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