Category Archives: App Marketing

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10 Great Ways To Maximize App eCPMs And Revenue

Maximize App eCPMs and Revenue

It’s great to have an application that can earn you revenue. Until few years back, it was really difficult to earn revenue from a mobile application. In fact, you would need hundreds of thousands of advertisement impressions to even start earning. However, the scenario is completely different now and even a simple app can fetch a decent return on investment. ... Read More »

5 Mistakes To Avoid While Promoting App In Google Play Store

Mistakes to Avoid While Promoting App

Your application is of no use unless it gets downloaded by users. It is sad to see that app developers spend thousands of dollars on creating an application but fail to have an effective marketing strategy in place. The Google Play store for instance boasts of over 700,000 applications and it is very likely that you app might get lost ... Read More »

Must Have Ad Strategy For Gaming Apps

Ad Strategy for Gaming Apps

Marketing a gaming app is a complex procedure and requires a great deal of time an effort. However, it can change the fortunes of the company if properly planned and executed. So, how do you formulate a fail-proof advertisement strategy for a gaming application? Firstly you have to understand that the primary focus has to be on the users of ... Read More »

5 Mistakes To Avoid During App Marketing

5 Mistakes to Avoid

By just making an application, you cannot get users to download it and make money. Applications have got into users’ personal space thanks to their unmatched functionality and ease of use. This has made applications the perfect platform to advertise and earn revenue. However, it is very easy to make mistakes while creating an application. Here are the top 5 ... Read More »

Split Testing Your App – A Look

Split Testing Your App

Marketing an application isn’t an easy task. With way over half a million apps on various application markets competing against each other to gain the top spot, it is easy to get lost in the crowd especially when your app is relatively new. On the app store, even the icon can act as a miniature advertisement. So, choosing the right ... Read More »

Proven Ways To Make Your iPhone App A Success

Ways To Make Your iPhone App Success

You look at all these bestselling apps, and you are tempted to make your own version. There is a small glitch however – there are hundreds of thousands of developers who are thinking of doing the exact same thing. A successful app may seem rosy and perfect, but a lot of work goes into building it. It takes weeks or ... Read More »

Affiliate Marketing And Your App – A Good Idea

Affiliate Marketing and Your App

An app is worthless if the target audience has never heard of it. And an app that never reaches its market doesn’t get the success too. Even though there are so many possibilities, the funds of the developers are usually quite limited. How do you make sure that you get the most for your money? Here is a look at ... Read More »

10 Proven Ways To Make Money From Your App

Ways to Make Money from Your App

App monetization is not simple. There are so many ways in which app developers can generate revenue from their apps apart from advertisements, in-app purchases and paid installs. Even with the above ways included, there are plenty of other creative ways to monetize your app(s). Paid Downloads This is the most obvious app-monetization strategy. But to go this way, your ... Read More »

Explore, Stop Depending On Ad Networks

Ad Networks

When they think about marketing and promoting their app, many startup app developers always think of such advertising networks like Google Adsense and Apple iAd among a variety of others. While there is nothing entirely wrong with using the ad networks to promote your app, you shouldn’t restrict yourself only to these. Ad networks are expensive, and in an around ... Read More »

iOS App Marketing Strategy Guide

iOS App Marketing Strategy

Regardless of the platform that an app developer gets, discovery of the app by the users is one of the main challenges that are encountered. With such a sea of applications out there, being able to stand out is decisive in the success of an application. It has become increasingly important for developers and app publishers to market their app, ... Read More »

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