Category Archives: Tips & Tricks

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How To Protect Your IPR?

Protect Your IPR

If you are one of those marketing in the online world, IPR Rights has to have more than just a mere bit of importance to you. Intellectual Property or IPR, is one of the greatest assets a person or business may have. Understanding what IPR is may be the best way to learn how you can properly protect it. Every ... Read More »

How To Maximize App Advertisement Revenue Without Annoying Users?

Maximize App Advertisement Revenue

Consumers usually see web ads as intrusions. A 2010 Wired report and a Trademob study found that web users do not click on banners in general. Instead, at least 40% of mobile ad clicks were unconscious or false. According to industry researchers app advertising tended to do better than traditional web ads. For developers, modifying ‘appvertizing’ strategies to attract and ... Read More »

App Entrepreneurs – How To Cut Costs

App Entrepreneurs - How to Cut Costs

When an app is reported in the media to have reached a certain record like a million sales in the first month, there’s the assumption that the app developers or publishers are making millions. That’s not true because we all know there’s the development costs that have to be covered from such sales and even so, the proceeds from the ... Read More »

Ways To Track Your App Downloads And Revenue

Track Your App Downloads And Revenue

It’s okay that you have set down the objectives you had in mind or your business model to be a success. Once you go to the market, you will however need metrics to track your app downloads and revenue. How then do you go about doing this? There are many tools to track your app downloads and revenue. In fact, ... Read More »

How To Get Better App Ideas?

App Ideas

I could be different than most people but I get these crazy ideas after a glass of wine or in the shower and then I write them down and sometimes when I look at them say two days later they seem like they aren’t minimal viable products (MVP) but to other people they are. This is when that element of ... Read More »

Want To Build Bing Apps For Windows 8? Take A Look!

Bing Apps For Windows 8

Featuring news, weather, Bing, travel, sports and other apps Bing has created an opportunity for developers to create amazing apps for Windows 8. The Bing team that worked on the apps for Win 8 made use of key features that exist in the latest Microsoft operating system such as standardized settings and a snap mode experience that allow for the ... Read More »

Mobile App Launch Checklist

Mobile App Launch Checklist

Today’s digital life has resulted in more than million downloads of thousands and thousands of apps. Sometimes looking at the number of apps, it’s easy to assume that apps aren’t that hard to create. Coming up with an idea for app is not easy, neither is launching it nor the launch marketing of it. It’s all hard work and continues ... Read More »

How To Prepare Your Windows Store App For International Markets

Prepare Windows Store App

Developers put their souls to their apps. So, for it to not sell after hundreds of hours being invested for its development would be a damn shame. As developers run around finalizing their apps before they go live in the Windows app store there are very simple, yet crucial commandments that they should never ever forget to check, again and ... Read More »

Tracking User Engagement – How Can You Do It Better?

Tracking User Engagement

There are three stages in the life cycle of an app: The Launch Week The Steady Midway The Deadlock Phase Another stage might be added if there is a chance of seasonality affecting an app’s performance in the market. This stage can come in between stage 1 and 2 or between stage 2 and 3. The Launch Week can be ... Read More »

Choosing The Right App

Choosing Right Mobile App

You have one idea and it’s unique. Then a choice won’t have to be an inspiration from Robert Frost’s “The Road Not Taken”. When you have multiple ideas, then a choice of your investment comes into picture. Unlike what poets and philosophers might quote, you will stand a good chance of profit margins in choosing the road that’s already taken. ... Read More »

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