Category Archives: Tips & Tricks

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How To Prepare Your Windows Store App For International Markets

Prepare Windows Store App

Developers put their souls to their apps. So, for it to not sell after hundreds of hours being invested for its development would be a damn shame. As developers run around finalizing their apps before they go live in the Windows app store there are very simple, yet crucial commandments that they should never ever forget to check, again and ... Read More »

Tracking User Engagement – How Can You Do It Better?

Tracking User Engagement

There are three stages in the life cycle of an app: The Launch Week The Steady Midway The Deadlock Phase Another stage might be added if there is a chance of seasonality affecting an app’s performance in the market. This stage can come in between stage 1 and 2 or between stage 2 and 3. The Launch Week can be ... Read More »

Choosing The Right App

Choosing Right Mobile App

You have one idea and it’s unique. Then a choice won’t have to be an inspiration from Robert Frost’s “The Road Not Taken”. When you have multiple ideas, then a choice of your investment comes into picture. Unlike what poets and philosophers might quote, you will stand a good chance of profit margins in choosing the road that’s already taken. ... Read More »

The Different Business Strategies to Consider Before Launching Your Mobile App

Business Strategies For Mobile App

There are so many revenue models you must have heard of or come across. But then you need to make sure the peak in downloads don’t happen on the first day of the launch of your app. You wouldn’t want that launch period to be an outlier. So it’s important you have your strategies in place before you go for ... Read More »

Investing in Newer OS Platforms! Is It Worth It?

Investing in Newer OS Platforms

This is a question that hasn’t got many answers since there seems to be a huge monopoly brought about by two platforms iOS and Android. Yes we have to accept some facts here. iOS and Apple have been on the leader board since they got launched. They have changed the way Nokia wanted to behave in the market. When was ... Read More »

The Things To Learn From Your Competitors

Learn From Competitors

You thought having a competitor was one of the toughest hiccups for your apps. You need to put another thought to the same. Let us first talk about why is it tougher to be a completely unique out of the box app? You start off from ground zero – you don’t have an initial audience to bank upon. You have ... Read More »

Measure Your App Reach

Measure Your App Reach

In the midst of fiery competition in the app market, a publisher needs to keep track of how his app is performing if he doesn’t want to lose out on the potentiality in terms of revenue his app has in the long run. So the difficult question that arises here would be: How does he measure that potential? Which metrics ... Read More »

The Nuances of iOS Marketing

iOS Marketing

You might have remembered to test your iPhone app, update all its features and give the appearance an exciting new look but you can yet miss out on one important thing. You will miss it if you are not far-sighted and haven’t given it a thought when you started working on the design of your app. It is the most ... Read More »

How to Get More Visitors to Your App?

Get Visitors to Your App

You have done yourself proud – you are an app entrepreneur but you would want success to go alongside with your pride. Promoting your app is another way of talking about traffic that is directed to your app. Google Play for Android apps and iTunes App Store for iPhone apps are the markets where you find your share of visitors. ... Read More »

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