You have one idea and it’s unique. Then a choice won’t have to be an inspiration from Robert Frost’s “The Road Not Taken”. When you have multiple ideas, then a choice of your investment comes into picture. Unlike what poets and philosophers might quote, you will stand a good chance of profit margins in choosing the road that’s already taken. It’s that the choice now becomes tougher but it depends on you. You will have two complete different ways to choose the right app:
- You want to invest on an idea that is out of the box, completely unique
You will have to do a lot of secondary research on the same. You have to first investigate whether the idea is an100 % unique idea or not and find out whether it is scalable. There can be a lot of unique ideas without scalability. You will have to see which market will your app cater to and the audience it will have. Suppose it is an idea that involves only a particular section of the crowd and is restricted to a specific country then you will have to be sure that the market is well versed with apps to take your app seriously. Given that you are targeting customers from the corporate world and then your app makes their lives easier by keeping tab on their diet requirements, the app needs to be less time consuming and needs to be as simple as two touch movements on the smart phone as corporates don’t find time to spare on such apps.
- Seeing whether you are capable of ensuring outreach
Since your app idea is unique you will have to ensure that you get your app reviewed by as many bloggers as you can. You will have to be ready to invest on marketing your app. When you choose this unique app as your right app, you will have to take full responsibility of marketing the app and engaging the customers. So if you are ready for these responsibilities you should choose to go with an unique app. Aright choice of a unique app will definitely have a great look and a feel good factor you will be proud of. If you want to keep a price tag on the same, make sure that unique app comes with high definition graphics. Otherwise a price tag might make you regret on your choice.
- You want to invest on a better idea
This is maybe a simpler way of earning money but it has a problem with sustainability. There is a high probability that a better app can come your way again. If an app solves the same problem in the same way but does it better with better looking features and enhanced add ons, may be you are making a safe bet. You can actually use that outreach the other similar app had and exploit the competitor’s market to make your app prominent. When you choose such an idea, you will have to make sure that your app doesn’t go with bugs which might end the success story at one go.This choice will want you to take responsibility of the pricing strategy and the revenue model. If people are spending less on your app and getting more out of it than what was offered with the previous app, you are in for the whole cake. Having said that, user friendliness is one of the most important feature when you choose this kind of an app. In layman’s language, it has to be better, cooler and simpler than the existing apps.
Investing is a pain and somebody just said there’s no gain without pain. He wasn’t wrong.