With hundreds of thousands of application developers out in the market looking to make their mark in this cut-throat competition, achieving success isn’t easy. With the kind of competition in the application domain, your app can get lost in no time. In order to bring out the potential of your application, it is important that you advertise it effectively and let smartphone users know about it. Below is a list of the top marketing strategies that will not destroy your company’s profits and rather prove strong against dynamic market trends.
- Social Media: It doesn’t matter how big your organization is, having a social marketing strategy in place fetches great dividends. Advertising on social marketing platforms will not only enhance brand awareness but also help in finding the right audience for your app. App developers can also communicate directly with users to get feedback on the application and make changes to the app accordingly.
- Using an Ad Network: Do you have an advertisement networking partner for your application? These same companies can also assist in promoting your application through other applications as well as banners. Although the click-through rate is not very good, it can still increase your ratings on the application market. An ad management company will publish the advertisement with the target audience allowing them to download it right from the partner app. However, it is essential to choose the right Ad Network before assign the task.
- Give Perks to Loyal Customers: Who doesn’t like to feel special? This is one of the oldest yet effective tricks to gain reputation in the market. Through the application, you can offer additional benefits like giving extra lives, coins and virtual money among others. You can also give users discounts on in-app purchases. There are endless options available and they do not cost you a fortune either. Maintain a loyal customer base by keeping them happy. Remember, a happy customer will also give a positive word of mouth.
- Building an Application Empire: In case your company has multiple applications under its banner, you can use one app to promote the other. This way a user will get to know about your app portfolio and download the app that suits his taste. You can also give users the option to download a new application in exchange for in-app benefits.
So, thought of marketing your app yet? It really isn’t that difficult!
Each of the options mentioned above can be put together to formulate a strong marketing strategy that will give your company the stimulus and help in earning revenue. There techniques are also not expensive to implement and the success rate is pretty good. Nevertheless, it is important that you actively monitor the application to get the most out of it.