It is not a myth anymore that businesses do not really depend on the behavior of customers. Breaking the myth here in this article is that – your business certainly depends on your customers. What we will talk about here is that how you can build the trust of your customers on your website or business.
Be it a small business, a big business, or any business that is well established – they all need customers to grow and build the brand. It doesn’t matter if your business is B2B or B2C, but your clients should trust you that is the most important. So when your clients trust your business or website they become your loyal clients. Later these customers or clients will refer your business to their friends and peers. So it is a chain, when your clients become loyal they will bring more and they will return also back to your business. Ultimately, more business, more sale, and great ROI.
It was believed earlier when online business was not that prominent that gaining trust offline is pretty easy and it creates a strong layer for the small business owners, who often gets the liberty to know their customers personally. Now, with online business booming a lot of companies and online entrepreneurs say that it is a tough job to build trust online. So what we want to say is that whether it is online trust or offline trust – customer’s trust I very important for any type of business. Other than, this transparency in work, high-level service and your contribution are very important.
Whether it’s a long-time customer or a first-time user developing trust is all that you need for your website. It is very important to develop a long-term relationship with your customers. It is seen that several people will spend a good amount of money and will come back to your brand if they trust you. Some study shows that 83% of the customers will advise others to use the brand they use and 78% will offer new products and services to try.
What To Do To Build The Trust Among Customers?
So you know now that building trust is important for the growth of your business. If you want to do so then you must have to take certain steps in order to accomplish these. Of course, you alone will not be able to do so, you need a team of brand marketing, copywriter, designer and many more. The idea is that trust is an integral part of the online business thus a whole of work is put into this. There are a number of ways to make your website trustworthy for your customers. Some of the important ones are here for you.
A Flawless User Experience Is A Must
Think about your customers first. They are the ones who provide the first impression of your business. They are the ones who experience your online business for the first time. So creating a great user experience is necessary for your customers. You obviously want your customers to feel confident so that they can locate what they need and can finish their purchase on your website. Your online customers should not find any difficulty to navigate your website or eCommerce app development and locate what they want. An awkward and a bulky website will not be able to give a smooth shopping experience to its customers and it will also distract the path to the checkout counter. To avoid this you should have a good user experience.
Site Seals And Trust Badges Are Important
This point is the most obvious one as the name itself suggests trust seals and security logos. The trust badges are the trust marks that reassure the customers about their various aspects of security methods, in turn, offering a safe shopping experience. This says that your customers can safely use their credit card details for shopping and other services. These type of trust badges normally come with SSL certificates issued by the certificate authorities. These SSL certificates are an indication of the technical security offered to the website with an extra layer.
Trust seals are the best trust makes offered by the SSL certificates to the website that gives a complete protection and confidence to users to use the website. If in case, the website has enabled Multi-Domain SSL or Wildcard SSL which secures subdomains, multiple domains then also website owner is able to enable site seal at free of cost for those domains & their all pages so the user will see trust seal at each and every page of the website.
Give Social Proof
Show the presence on social platforms. Telling your customers that you are present on social platforms is also an important task to build the trust. Social proof is perhaps the most effective one to gain trust as this is visible and have a clear presence on social media. This, in turn, helps the customer to know the business better before dealing it with.
Let Your Website Design Be Professional
We know content is the kind but at times your content also doesn’t help when your web design is messy and cumbersome. So, if your site design looks hideous and unprofessional, you are not in the safe zone. Your customers will find difficult to connect with your design no matter how great the content is.
This will have a huge impact on the bounce rate and traffic. Have you heard about – your first impression is your last impression. This applies to your website as well, so if you are website looks great, professional, user-friendly navigation, your visitors will surely stick around to explore your website further. The more the website is compelling and aesthetically designed; it will have more traffic and customers.
Enable SSL Certificates
Apart from trust badges as mentioned earlier in the article, primarily getting SSL certificate is also a mandate. DO not forget to get the right SSL certificate to guard your website against hacking attacks and phishing activities. Getting a best and cheap SSL certificate for an e-commerce website or any online business website helps to show site seal, https before website URL to enhance your customer’s trust.
Real-time Testimonials Matter A Lot
When your existing customers say about you, it leaves a great impact on building trust online. As it is a virtual world, customers become very cautious about the threats and stealing of the information. But if you flash real-time testimonial of your customers on your website then it will create a fair impact on the visitors and they can turn into your potential customers. This reassurance helps to build trust, which in turn can help get more business. You can also include a picture of each person or some background information about them such as their name or and location. This will show some credibility too.