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Future of Retail – Store Through Apps in Mobile

Future of Retail

We live in a fact paced world where convenience in everything about dealing with our lives is the key. People want work done fast. And Mobile shopping helps millions of these fast runners in life do exactly that! Now, one can easily indulge in some classic retail therapy using their smart phones. And retail shopping via apps is an amazing ... Read More »

What Can Foursquare Learn From Twitter?

Foursquare Learn From Twitter

Foursquare needs to strap its belt properly. They are on for a tough roller coaster ride. There seem to be a lot of hiccups in the way and if they are not tackled, foursquare could lose all the uniqueness, catchiness and most importantly all the return on investment. As a young company the going has been well, but the question ... Read More »

Mobile App vs. Mobile Web

Mobile App vs. Mobile Web

The raging debate that has taken mobile internet by storm is mobile app vs. mobile web. Which of these platforms is better for a business or are both necessary for a solid presence on the increasingly crucial mobile world? If you are a business owner and need to decide whether you need a mobile app or mobile web presence, you ... Read More »

Tracking User Engagement – How Can You Do It Better?

Tracking User Engagement

There are three stages in the life cycle of an app: The Launch Week The Steady Midway The Deadlock Phase Another stage might be added if there is a chance of seasonality affecting an app’s performance in the market. This stage can come in between stage 1 and 2 or between stage 2 and 3. The Launch Week can be ... Read More »

Does Your Business Really Need Mobile App?

Business Need Mobile App

A growing business needs publicity. It needs to imprint its value in the minds of its potential customers. How does one do that in today’s world with an ever-growing competition and the bombardment of adverts and messages that people receive via social networking? How do you, as a business, personally reach your customer? Does your business really need mobile app? ... Read More »

Hard to Sell Games Even Below $1 – Find Out Why?

Why Hard to Sell Games

An app becomes a misrepresentation of a hot cake if you talk about the app market today. It is not that the app market is not doing well. In fact it is one of the most booming markets in today’s scenario. That is the main reason probably why people are finding it easy to put their money on developing apps. ... Read More »

Can All Type of Apps Make It Big?

Apps That Make it Big

App market today is a fish market. There are three dynamic processes that are happening at the same time – new apps are hitting the market, users are browsing through the app market and advertisers are trying to pitch in their agenda during that span of time. Not all apps make it big. Now you have to first define “big”. ... Read More »

Choosing The Right App

Choosing Right Mobile App

You have one idea and it’s unique. Then a choice won’t have to be an inspiration from Robert Frost’s “The Road Not Taken”. When you have multiple ideas, then a choice of your investment comes into picture. Unlike what poets and philosophers might quote, you will stand a good chance of profit margins in choosing the road that’s already taken. ... Read More »

The Different Business Strategies to Consider Before Launching Your Mobile App

Business Strategies For Mobile App

There are so many revenue models you must have heard of or come across. But then you need to make sure the peak in downloads don’t happen on the first day of the launch of your app. You wouldn’t want that launch period to be an outlier. So it’s important you have your strategies in place before you go for ... Read More »

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