Tag Archives: mobile app marketing

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Why should content marketing and mobile app marketing go side by side?

Brand-Management

As per Forbes article, one of the major trends in PR in recent years is its convergence with content marketing. As these practices continue to rely on each other, it’s critical for leaders and marketers to look at what factors will affect their efforts in the years ahead. And sure, while new social platforms and technology are obvious factors, they’re ... Read More »

Great Ways To Market Your Mobile App

Ways to Market Your Mobile App

With hundreds of thousands of application developers out in the market looking to make their mark in this cut-throat competition, achieving success isn’t easy. With the kind of competition in the application domain, your app can get lost in no time. In order to bring out the potential of your application, it is important that you advertise it effectively and ... Read More »

Making Sure Your App Actually Gets Downloaded

Making Sure Your App Gets Downloaded

If you are here, it’s highly likely that you don’t make apps for fun but as a career. Something exciting eventually seems to have come out of all those hours or years you spent learning web or software development. To have a decent revenue stream from your app, it needs to get downloaded. How do you do that? Value Adding ... Read More »

Hard to Sell Games Even Below $1 – Find Out Why?

Why Hard to Sell Games

An app becomes a misrepresentation of a hot cake if you talk about the app market today. It is not that the app market is not doing well. In fact it is one of the most booming markets in today’s scenario. That is the main reason probably why people are finding it easy to put their money on developing apps. ... Read More »

Can All Type of Apps Make It Big?

Apps That Make it Big

App market today is a fish market. There are three dynamic processes that are happening at the same time – new apps are hitting the market, users are browsing through the app market and advertisers are trying to pitch in their agenda during that span of time. Not all apps make it big. Now you have to first define “big”. ... Read More »

Choosing The Right App

Choosing Right Mobile App

You have one idea and it’s unique. Then a choice won’t have to be an inspiration from Robert Frost’s “The Road Not Taken”. When you have multiple ideas, then a choice of your investment comes into picture. Unlike what poets and philosophers might quote, you will stand a good chance of profit margins in choosing the road that’s already taken. ... Read More »

The Different Business Strategies to Consider Before Launching Your Mobile App

Business Strategies For Mobile App

There are so many revenue models you must have heard of or come across. But then you need to make sure the peak in downloads don’t happen on the first day of the launch of your app. You wouldn’t want that launch period to be an outlier. So it’s important you have your strategies in place before you go for ... Read More »

Measure Your App Reach

Measure Your App Reach

In the midst of fiery competition in the app market, a publisher needs to keep track of how his app is performing if he doesn’t want to lose out on the potentiality in terms of revenue his app has in the long run. So the difficult question that arises here would be: How does he measure that potential? Which metrics ... Read More »

The Nuances of iOS Marketing

iOS Marketing

You might have remembered to test your iPhone app, update all its features and give the appearance an exciting new look but you can yet miss out on one important thing. You will miss it if you are not far-sighted and haven’t given it a thought when you started working on the design of your app. It is the most ... Read More »

How to Get More Visitors to Your App?

Get Visitors to Your App

You have done yourself proud – you are an app entrepreneur but you would want success to go alongside with your pride. Promoting your app is another way of talking about traffic that is directed to your app. Google Play for Android apps and iTunes App Store for iPhone apps are the markets where you find your share of visitors. ... Read More »

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