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Why U2 & Apple Created Disruptive Marketing?

U2 & Apple-Thumb

In a marketing tactic gone wrong, Apple’s offering free U2’s new band album Songs of Innocence, has created quite a negative stir. Guy Oseary, the band’s manager says, ‘it is a gift from Apple.’ Though, the recent backlash is not something Apple may have anticipated. There are some who have simply loved it while some may just go ahead and ... Read More »

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