One of the essential results of a good SEO strategy is that it helps you to market your products more differently and reach out to new people from different locations. SEO or Search engine Optimisation is the tool that is required to increase the exposure of your business enterprise and make a brand out of your company. Using social media is a great way to increase your exposure and make more people know about your brand. Additionally, it is also one of the most popular SEO friendly things that you can do for your business website. In this article, you will learn why it is still important in 2019 to have a robust social media presence.
How SEO And Social Media Correlate To Each Other?
Social media applications have become quite popular in the last decade. Today, with the popularity of the internet and with dwindling data and smartphone prices, it means that a lot more people have become active on social media. Social media allows not only people to connect, but it also helps brands to increase their exposure as more and more brands use innovative techniques to engage new audiences. How is this relevant to SEO? Well, the algorithms of search engines are created in such a way that they prefer to keep those websites with sizeable social media presence and following on top of those that don’t have a social media presence.
The logic of the search engine algorithms is such that having social media presence translates to a company being genuine and more authentic compared to one that doesn’t. Thus, business owners take time out and make good investments with money and effort to make the presence of their company felt on various social media applications. The key thing to note here is that the main thing that one needs to ensure is once again the content. It is the content which one posts on social media pages that need to be carefully designed and curated so that it serves the purpose of drawing in more people to become fans and followers.
What Social Media Strategies Should You Follow?
There is not a single universal strategy that all business owners can follow and implement for getting success on social media. There are a number of different aspects that one will have to consider. For starting, one of the most important things you need to consider is the type of business that you have. Depending upon the type of business you run, you will need to decide which social media application you should be focusing on. Currently, the most popular social media platforms in the world are Facebook, which has close to a billion users from all around the globe, followed by Instagram which has around half a billion users, then Twitter and YouTube and even LinkedIn. Now all these social media websites essentially have the same purpose, but they are slightly different also.
Facebook allows you to post textual, visual, video and audio content and is most wonderfully suited for different business products. Instagram is a visual only social platform and only allows you to post photos and short videos, and it is ideally suited for business which delivers food, restaurants, and e-commerce websites where the consumer needs to see the images of the things they want to buy. Twitter is a micro-blogging site that is most aptly suited for customer grievance redressal and not for promotion of the products directly. YouTube is for uploading videos and is best suited for business owners who have specific services to sell like plumbing, repairing, renovation works, etc. LinkedIn is for professional relation building only.
Thus, the first that you have to decide is which social media platform that you should focus on. Ideally, you should choose to focus on Facebook, Twitter and Instagram because these three apps will offer you the most exposure and the most flexibility in terms of the content that you can post.
Some Effective Social Media Strategies That You Can Implement:
The central purpose of having social media pages is to promote your business and your brand to more and more people. With keeping that in mind, you can try to do the following:
1. Pictorial Content: Focus more on graphic content. If you do not have too many photos of your products to upload, then you can always engage the audience by posting interesting memes which are relatable with your industry and your products. You can make funny posts, and you can make posts commenting on recent socio-political events and so on. The reason for this is that these posts will generate more audience engagement. People will share your posts, or write down their opinions about them in the comments section.
This will serve your purpose well because it means that more and more people will now be learning about your business venture at the same time. In between such posts, always remember to upload a photo of the products that you have to sell and remind the audience that this is a business page which sells particular products. People will notice this, and they will also look forward to your posts and products. Keep links to your business website in all your posts. The reason for focusing more on pictorial posts is that pictures capture people’s attention more easily and can help in conveying more information quickly than textual posts. Also, the details of your products will be available from your business website which people can easily go to.
2. Links: As mentioned before always include the links of your business website in your posts. This will mean that more people would be enabled to visit your business website and drive the organic traffic up which will boost your SEO also.
You can also use phone SEO Marketer Melbourne to market your products asides from using social media and call people and ask them to visit your social media pages.
SEO is a vital part of the success of your business. Hopefully, the information I have shared above in this blog will prove to be useful for you.