Apple is set to debut its new versions of iOS and OSX at their annual Worldwide Developers Conference (WWDC), this coming June. The Conference will run from June 10 thought June 14 in San Francisco, CA in the exhibition center “Moscone West.”
According to an official press release, over 1,000 Apple employees will work to give over 100 technical presentations, training sessions, and question and answer sessions over the course of these 5 days.
The WWDC is often a place where Apple showcases its new software, hardware, and products. Last year, Apple debuted iOS 6, updated its MacBook laptops, and presented Apple Maps for the first time. Tickets for the 2013 conference are priced at $1599.
So, what’s in store for Apple?
It is important that Apple show the world that it is still a company capable of innovation, and the WWDC would be the perfect place to do so. Most recently, Apple and its CEO, Tim Cook, have come under fire for refreshing previously established products instead of developing new device and software. Cook has stated that “[Apple’s] teams are hard at work on some amazing new hardware, software and services we can’t wait to introduce this fall and throughout 2014.”
The focus on revamping old products is said to have had a direct impact on Apple’s lower stock price, which is currently priced at $400 as opposed to the $700+ it was at last year. Employees, however, remain confident that things can be turned around.
Apple Senior Vice President of Product Marketing, Phil Schiller had this today about WWCD 2013: “We look forward to gathering at WWDS with the incredible community of iOS and OS X developers…We’re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can’t wait to get new versions of iOS and OS X into their hands at WWDC.”
The new versions that will likely debut at WWDC are iOS 7 and OS X 10.9. There has been a great deal of excitement surrounding this new software with Apple design Chief Jonathan Ive taking over Scott for stall’s position as iOS head last October.
So, what do App Entrepreneurs have to worry about?
Well, it is likely that the new software will be a major overhaul, going back to a minimalistic design. As far as OS X 10.9 goes, it is likely to have Siri and Maps integration. This is a logical next step for Apple, as they have been bridging the gap between the iOS and OS X platforms since the release of Lion. There has also been speculation that OS X 10.9 may be delayed because of the emphasis placed on the development of iOS 7, but as of right now, this is simply a rumor. A refreshed lineup of Macs is likely to accompany the latest technology at WWDC in June. Tickets for the event are on sale now on a special page on the official Apple website. App entrepreneurs might need to rethink how to make their apps now on the new platform and it’s interesting when Apple actually does come out with guidelines for them.