App Store Optimization seems similar to Search Engine Optimization. So, let’s first understand what does ASO and SEO actually means? ASO stands for App Store Optimization. It is nothing but a growing and effective method that is used to improve ranking in app stores and helps to build the visibility of mobile apps in Apple App Store and Google Play. Now, let’s talk about the other similar-looking term-SEO. It stands for Search Engine Optimization. It is an amelioration method to improve your ranking on Search Engine specifically designed for certain keywords.
ASO is all about ranking your apps in app stores; SEO is the same for website on SE (Search Engines). This alone makes a significant differentiation and distinguishes one from another. Yes, some particular things are done in the same fashion but both are very different when it comes to the final result.
These two abbreviation are so crucial that business consultants and digital marketer are ready to pay any amount so as to showcase their respective brand. This factor makes the business stand out from the crowd, facilitating the product/service to grow and glow on its own. The world is going digital in every aspect so it becomes necessary to amend the line of work with ASO-SEO point of view.
For example, the word ‘game’ is heavily used for all games in AppStore, thus if such keyword is used in the app name or tried to rank in the list of the store, then it would be too much difficult to fetch it and take it to the top. All the mobile application development companies who creates immaculate iPhone, Android and iPad applications strive hard to get more number of downloads, app reviews and star ratings.
Search Engine Optimization has been in the demand since the existence of website (World Wide Web) prevailed; similarly, App Store Optimization has commenced dramatically and drastically after the surge in the mobile applications. The M-commerce has been growing astonishingly since past half decade and it is not ready to take a pause.
According to Forrester Research Inc., 63% of mobile users discover app through browsing in their Google store or Apple app store and as per Adjust, 83% of the apps on both the app stores are still lying invisible despite their well-designed and better-development.
Also, one of the practical factors in the visibility criteria is how fast and long the business is seen among the millions. In ASO, you will have to thrive for maximum authentic downloads, rather than merely focusing on getting the clicks and traffic on the website which is the process of SEO. On web they often visit the website to merely explore it and see what is it about but in the app store you have to browse to download the app, which simply/clearly means they would be using more data for app download.
User Intent Differences- The intention with which a user searches in web and app stores are different and are categorized differently. The Web falls under 3 sub categories: “Do” Transactional Queries, “Know” Informational Queries, and “Go” Navigational Queries. However, app store searches fall under: Feature-based Semantics and the particular brands that users are looking for.
Relevant coverage is important for changing your app’s targeted audience into installs and users. You have to optimize your app’s page with relevant phrases and keywords in order to get your apps discovered in app stores. Like that relevant coverage will give you results. So how does one ‘work’ ASO? In a nutshell, the key data points you need to sort out to win on either app platform are: Mobile User Behavior, Mobile Search Semantics, Competitors and Search Algorithms. Apple doesn’t look at for the purpose of their search algorithm. Instead, it looks to targeted keywords in your app submission and end user reviews. If your metadata isn’t entirely on point, your app’s chances of being found reduce drastically. Same happens with the Google Play Store. This is one of the remarkable differences that distinguishes it from Search Engine Optimization.