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3 Ways App Marketers Can Build an Ever-lasting Brand

Mobile App Branding

Mobile browsing is soon to overtake desktop. It is of paramount importance to make use of the sky-rocketing developments in marketing technology. All to ensure that your business is easily available from your mobile app. Users are the nucleus of every app development strategy. If you fail to entice them, your app fails and so as your business. Let’s take ... Read More »

What Makes iOS 8 An Ideal App Platform?

iOS 8 App Platform

iOS 8 is geared to re-define the way we deal with apps on our smartphones. It’s smart, responsive and severely user-focused. All this is because Apple has become a little open minded towards third party app developers to lend their expertise. How much of this will be impactful, is yet to be seen? For now, let’s take a look at ... Read More »

Is Apple Pay A Safe Mobile Payment Option or A Passing Fad?

Apple Pay

Everyone deserves a chance and so does Apple. In fact, after the embarrassing celebrity photo leaks, it needs it even more. Apple’s second chance is called Apple Pay. Apple has eventually partnered with payment giants such as Visa, MasterCard, American Express and leading banks. Apple estimates that over 220,000 places in the US alone are readying to accept mobile payments. ... Read More »

HeathKit Apps – a Fad or Promise of Hope for Healthcare?

HeathKit Apps

As we all know by now that Apple’s HealthKit is new software designed to gather data from multiple health sources. This data is then sent to Apple users via its pre-installed Health app.  Not only this, HealthKit will also send data straight to doctors. The goal of HealthKit is rather simple. To initiate communication between healthcare devices and add discipline ... Read More »

3 Ways to Build Superior Mobile Apps

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In today’s competitive age, users are more inclined to go for intuitive and functional apps. Besides, understanding the intricacies of each app platform, users are looking for apps which can offer – added value. According to Flurry Analytics, time spent on apps is 86% as opposed to spent on browser, which is just 14%. This means that app developers must ... Read More »

Can iOS 8.0.2 Save The Day For Apple?

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To fix up the wrongs of iOS 8.0.1, Apple has now released iOS 8.0.2. It is now very much available to users. It is designed basically to tackle issues  that affected users who downloaded iOS 8.0.1. (The latest iOS 8.0.2 includes bug fixes and improvements same as in iOS 8.0.1). An Apple representative informed that issues associated with the 8.0.1 ... Read More »

What 5 Thumbs Down Did iOS 8 Get?

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The unmatched cheer and excitement of iOS 8 unboxing is slowly melting away. With a host of not-so-useful features and annoying bugs, Apple is busy perfecting its act. iOS 8 was supposed to lead the way but it seems to be coming in the way of already peaceful ecosystems. Users are fed-up, frustrated and throwing rants, as they seem a ... Read More »

Why U2 & Apple Created Disruptive Marketing?

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In a marketing tactic gone wrong, Apple’s offering free U2’s new band album Songs of Innocence, has created quite a negative stir. Guy Oseary, the band’s manager says, ‘it is a gift from Apple.’ Though, the recent backlash is not something Apple may have anticipated. There are some who have simply loved it while some may just go ahead and ... Read More »

What You Must Know About The Battery Life of iPhone 6?

Battery Life

Amidst all the celebrations, there is much speculation about the intended battery life of iPhone 6. As per a survey conducted by Toluna Quick Survey on most common, improved features they want to see in their smartphones; 66% of poll participants stated they wanted a better battery life. Participants said they are willing to go for enhanced battery life, than ... Read More »

How To Avoid iPhone App Crowding in 3 Sure-Shot Ways?

iPhone App Crowding

Most Apple enthusiasts find it rather appealing to download many apps from the App Store, as possible. Shortly, only to realize not all of them can be used. This results in app-crowding – a number of unwanted apps using phone space. It is always good to once in a while review and refresh your app list. The more you keep ... Read More »

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