The term Augmented Reality seems to have undoubtedly become a bit of a cult across the globe. In fact, it has seamlessly crossed the doorstep of early adopters, which is why these people (including your competitors) are called a tad-bit cooler and not you. So it’s time to ditch your conventional ways and shake hands with these disruptive technologies such as Augmented Reality, Virtual Reality, Artificial Intelligence, Blockchain, and so forth. Though there was a time when these terms seemed far-fetched and dreamlike to many, however not anymore. At present, combining AR and Mobile App Development is the key to success in a short span of time.
By now you must have understood the fact that augmented reality app development has led to a huge transformation in several industries, so expecting a capitalization of $1.73 billion a few years down the line should be no surprise. Right from retail to automation, entertainment, healthcare, education, and gaming, almost every industry is trying to inculcate these technologies and gain a competitive edge in no time. I mean if Gucci, IKEA, and Toyota can leverage the technology at its best then why can’t you? The following blog emphasizes why AR in mobile App Development has become the need of the hour.
The first and foremost thing is why you need to create an Augmented Reality-based Application then you can add it to the development process of mobile application. How can doing so be beneficial for your business?
The need for An Augmented Reality Application
The tech world’s glossary is never filled to its brim, each day new terms and buzzwords are being added. However, there are a few terms such as AR that have left a huge significance across the globe since its inception and trust me on this, it’s not going to slow down anytime soon. Not just businesses but even consumers are found demanding such technologies that can change their style and standard of living to a great extent. Now why investing in Augmented Reality is worth doing?
Provides Unique Customer Experience
One of the obvious benefits of considering Augmented Reality for your business is that it offers a unique level of customer experience. In fact, developments keep on happening in this realm every now and then. Due to this consumers cannot just gain immense experience through mobile apps but also via web browsers.
So what exactly does AR offer? Well, I am sure you must be knowing about the audio-visual experience. All thanks to IKEA and Pokemon Go apps. Augmented Reality has the potential to blur the lines between what’s real and what’s not! With IKEA you know exactly how that particular piece of furniture will look at your place and who doesn’t know what Pokemon Go is all about?
Immersive Reality is pretty in Vogue
The next intimidating benefit offered by Augmented reality is that it offers a huge scope of immersive reality. Have you come across the concept of an AR-based social network? Well, Snaappy is one such example that is the perfect example for AR Social networks. It enables its end users to create videos and messages again by using AR technology. Not just that with the help of other members, you can experience different locations even if you aren’t present there physically. Similarly, in Pokemon Go, users across the globe started exploring different places to spot Pokemon. This has never happened before.
Get rid of Cognitive Overload
Now I am sure you must have tried repairing several electronic appliances or your automobiles using a user manual. Trust me, it’s the worst thing to do. Of course, these manuals do offer assistance but since we aren’t knowledgeable enough end up disrupting the entire thing in one go. This is what Cognitive overload means.
This usually happens when a huge chunk of information is given to you. As a result, you are unable to handle such things resulting in frustration and huge disappointments. Fret not, we have augmented reality to the rescue. The tech offers precise information depending on which quick decisions can be taken.
The Scope of Augmented Reality in the Mobile App Development Realm
By now you must have understood the fact that Augmented Reality has successfully changed how we use to conduct businesses before. And after these aforementioned benefits, you know the drill if you are willing to stay ahead of your competitors, it’s time to do it right away! Now what exactly an Augmented Reality app is based on? It is based on different aspects such as location, data, and information. Overall, it’s all about interacting with the world without even you being there physically.
It’s more like you are getting some kind of a virtual – tour. This surely makes you save a plethora of time, money, and energy. Some of the best examples of AR mobile apps are Snapchat and Musical.ly. In fact, it may quite interest you to know that AR technology does play a crucial role in expanding the imagination of the end user. So drawing in more clients, gaining an edge over your competitors, enhancing the experience of the end-user, and brand awareness is not a problem at all.
Types of Augmented Reality Mobile Apps that Already Exist
- Marker-based AR Apps – For example, Google App features a QR-like image scanner. You can scan the image from your device and make payments in no time.
- Location-based Apps – Virtual objects can be placed in real surroundings using the video feature. For example, IKEA and Pokemon Go.
- SLAM-based AR Apps – Imposing 3D objects and performing actions is done here. Mostly the technique is being used in drone making and robotics.
Top Features that an Augmented Reality App must Comprise of
- Blend Relevant Content
- Push Notifications
- QR Code Scanner
- Social Media
- Security
Best Tools To Consider For Creating Lightweight AR Apps
ARPA SDKs
This tool in particular offers a wide range of options like rendering engine and image multi-detection. In fact, you can use the free trial for a while after that you might have to pay. Supporting Android, iOS, and Windows and enabling the user to interact with an image is the forte’ of using ARPA SDK for your upcoming Augmented Reality Development Project.
Wikitude SDK
Another interesting tool to consider is Wikitude SDK. Here you can detect multiple objects in one go. Again this one also supports Android, iOS, PhoneGap, Titanium, Xamarin, Vuzix M-100, Optinvent ORA1, Google Glass, Epson Moverio, and so forth.
Metaio SDK
Now Metaio SDK is no different from ARPA SDK. It’s just that it comprises a certain amount of additional features such as QR scanning, barcode scanning, etc. In fact, here scanning is done for both online and offline searches. It may also interest you to know that the tool has been acquired by Apple on a recent basis.
Final Thoughts
Augmented Reality is here to stay. And with more and more small, large-scale businesses seen taking advantage of the technology, you have no other option left but to delve into the bandwagon. By combining AR in the mobile app development realm, researchers have certainly revolutionized the realm in no time. So are you geared up to provide extraordinary AR applications? It’s now or never!
I hope the following did offer some help. In yes, please do share among your peers and help us in spreading the word. In case, if you still have any doubts or queries, feel free to mention that in the comment section below.
