Whether you’re a business owner or a marketer, it’s only natural that you will want to get as much traffic to your website as possible. The more people who see your page, the better. To help build up a loyal following, here are 11 ways to increase traffic to your website.
Advertise
While it may seem obvious, you will be surprised at how many business owners and marketers forget the importance of advertising. To attract more visitors to your page, there are various advertising methods that you should use, which include paid search, display advertising, and social media advertising. Building your brand and spreading the message of your business is incredibly important, so ensure you make adjustments to your paid strategies to match your objectives and goals. For example, is your main goal to increase traffic, or do you want to increase conversions as well? If you hope that an increase in traffic to your page will increase sales, you will need to use commercial intent keywords in your strategy.
Get Social
While you may have excellent content, if people aren’t viewing your page, your hard work is going to waste. Therefore, it’s important that you stay proactive and use social media platforms as a way of promoting your content. Social media platforms like Twitter can be great if you’re wanting to post short and snappy links, whereas using Google+ promotion can be beneficial to ensure your website is displayed in personalized search results. Engaging with your customers and building a loyal following can make all the difference. You may be interested in studying for a masters in supply chain management online degree where you can learn more about customer relationship management, as well as developing leadership skills which can be utilized in your online business.
Create Catchy Content
Even if you see an increase in traffic to your website, it’s important that you build up a loyal following who will use your services frequently. Therefore, ensure that the content you deliver is eye-catching, informative, and enticing to the reader, otherwise, they may lose interest and look elsewhere. Instead of using large blocks of text which can be off-putting, try and incorporate infographics and video for maximum impact. The format and length of your content can make all the difference.
Use SEO
It’s only natural that you will want your website to appear at the top of search results. If your website is lost in the crowd, the chances are that customers are not going to be able to find you. Therefore, using search engine optimization can help to boost your organic traffic, which is primarily the source of website traffic. Also, make sure to use keywords that are relevant to your brand, which will help customers find your page easier.
Make Your Own Blog
Another way to help increase traffic to your website is by setting up your own blog. Creating content that’s more personal and direct can help lure readers in and give them more reasons to check out what you have to offer. You should also try out guest blogging, which can increase blog traffic to your page, especially if your posts are on reputable sites. You can also invite other businesses to guest blog on your page too, so finding people who are in the same field as you will mean that customers are much more likely to engage with your content.
Don’t Neglect Email Marketing
With many businesses solely focusing on bringing new customers in by using content marketing, they often tend to forget about the traditional methods. For example, email marketing can be incredibly powerful when used correctly. Make sure not to spam customers with constant emails about every little update in your business, otherwise, they are more likely to unsubscribe from your services. You should also not overlook how powerful word-of-mouth marketing can be, particularly from those who already enjoy your products or services. Sending out a polite email reminder can let customers know about new services and products, helping to increase traffic to your page.
Make Sure Your Website is Fast
We all know how frustrating it can be when a website takes a while to load. For those with a short attention span, it’s easier to click off the page and go elsewhere, so ensure that your website is fast, reliable and operating correctly. To do this, ensure your image file sizes, the functionality of third-party plugins, as well as page structures, are technically optimized. The faster your website is, the more chance you have of people staying on your page and returning.
Make Yourself Heard
It’s likely that you will visit a few websites that are linked to your business regularly, so why not make yourself heard and join in on the conversation? While commenting may not provide an immediate difference to your referral traffic, it will help you create a name for yourself, especially if you post interesting and educated comments on industry websites and blogs. Try to avoid posting unrelated websites or spam links as customers are less likely to visit your page.
Go After Referral Traffic
If you’re having no luck trying to persuade other websites to link back to you, make sure to create content that’s just begging to be linked to. Learning about the sorts of links that send lots of referral traffic, as well as how to get them can give you the boost you need and help increase traffic to your website.
Examine Your Analytics Data
Using software like Google Analytics can be a great way to keep track of who is visiting your website and what pages are the most popular with your visitor demographic. Keeping a close eye on your analytical data can help when it comes to creating promotional and content strategies. Pay close attention to what pages and posts are proving to be the most popular, which can help you, in the long run, to decide on what you should include on your website.
Research the Competition
There’s nothing wrong with a bit of competition, especially if it gives you the drive and motivation to succeed. Checking out others in your field can help you determine what sort of content you should have on your website, as well as what strategies to use to boost traffic.
Spreading the message of your brand is incredibly important when it comes to increasing traffic. Whether it be by using SEO, creating catchy content, making your own blog, or focusing more on your email marketing strategy, these are just a few ways on how you can increase traffic to your website.
