Modern digital marketing has become competitive, requiring marketers to think of creative ways to introduce, grow and sustain brands in the marketplace. However, if you’re a marketer, we guess you know how it can prove daunting to usher a brand to an audience. This piece looks at some of the best content marketing tactics any digital marketer can use to achieve set goals. We’ll also start by defining what content marketing is!
An Elucidation of Content Marketing
Content marketing precisely refers to the strategic process of creating and distributing relevant content to the target audience across digital channels. Any business, whether B2B or B2C can engage in intentional content marketing to attain the set goals. Currently, over 79% of brands worldwide leverage content for lead generation and to substantiate this, 63% of B2B marketers use content to foster customer loyalty.
Therefore, in a digital-first age like today, a strategic content marketing structure is essential. That’s because there is a lot of content online and without a tailored content marketing plan, a brand may fail to grow its online presence. To help your content marketing campaign perform exceptionally well, here are some of the most important tactics you must follow.
7 Excellent Content Marketing Tactics for Digital Marketers
Here are some of the most reliable content marketing tactics for digital marketers today
1. Video Content
If there is a type of content that any digital marketer can rely on in this era, it’s video content. The average online user watches video content for 19 hours a week and findings move ahead to confirm that short-form video accounts for over 80% of mobile traffic. Video content marketing is growing in popularity because of its benefits.
Investing in video content creation and distribution can boost website traffic, and improve conversion rates and revenue. Video content can also be used to engage and maintain a customer base effortlessly. Whereas the best news is that it can also be used on a range of platforms. Social sites like YouTube, Instagram, Facebook, LinkedIn, and Vimeo are excellent avenues for achieving business goals through video distribution.
To improve your video content outreach, try to create short-form content, use a quality camera, and promote your content on different social channels.
2. Earned Content
Earned media is a type of content that is created by people outside your marketing team. Earned content has nothing to do with an in-house marketing team or a hired digital marketing agency. However, it’s the consumers or other brands that intentionally create this form of media.
Earned content can be videos, reviews, comments, user-generated content, recommendations, shoutouts, and media coverage among others. This form of content isn’t paid for or created by the brand. However, happy consumers choose to create this form of content.
There are many ways a brand can earn this form of content. It can be through ensuring quality service or products. Providing excellent customer service or sending products for reviews. Another consideration is to promote across social channels. Making earned content part of a content marketing strategy can help improve brand awareness and business sales.
3. Blog Posts
Another content marketing tactic that brands can consider today is blogging. Blogging generally refers to the process of creating and sharing in-depth content on a particular topic. Blogging isn’t a new trend, however, more marketers are now leveraging it for long-term benefits.
Apart from educating a target audience about a brand’s offerings, blogging is a good medium for improving traffic rates, search engine ranking, and backlinks. Any business website can have a blog section to engage more with online users. Additionally, blogging can increase collaboration between marketers and other business professionals like SEO experts.
4. Follow a Content Marketing Funnel
It is a content creation model that allows digital marketers to create content per the different stages of the customer journey. A content marketing funnel generally allows a marketer to visualize the journey of a potential customer and tailor content as per each stage. A content marketing funnel comprises a few stages beginning with the awareness stage, evaluation, conversion, action, to advocacy.
Following a content marketing funnel allows marketers to create search-focused content which is optimized to support customer journey dimensionally. Although people don’t intentionally follow a funnel while making decisions, this tactic can help marketers consider the series of interaction points before a customer makes a purchase. This can enhance conversions and business ROI in the long run.
5. Partner with Influencers
It has become a trend today for brands to partner with influencers. Influencer marketing precisely refers to the collaboration that takes place between brands and celebrities. Besides that, there are also people who are well-known influencers yet aren’t celebrities.
Influencer marketing can occur between a brand and an individual with a large following. This form of collaboration allows a business to enter a new audience. Unlike before, brands don’t need to partner with the big names in the entertainment industry.
An influencer can be any individual with a good reputation and a stable audience. It can also be someone who has used a product and yet has a big following on social media. This eliminates the need for marketers to spend heavily on influencers, especially for small businesses.
6. Follow SEO Practices
It is difficult for marketing campaigns to perform exceptionally today without considering SEO practices. Search engine optimization (SEO) has become a crucial success factor in the digital realm. Yet, SEO tactics keep on evolving from time to time. As a digital marketer, ensure to understand the SEO practices that govern the realm you want to conquer.
If you want to rank higher on SERPs, then consider exploring search guidelines such as competitor analysis, keyword optimization, image optimization, and including meta descriptions among others. Ranking on SERPs is all about creating fabulous experiences.
User experience matters and in this case, a marketer must assess website page speed, visual quality, and mobile friendliness. Also, marketers can consider performing a Gap analysis to focus on target topics with search traffic potential. With that, tools like Google Analytics, Google search console, and social media analytics can be used to manage content marketing strategies.
7. Repurpose Content
Also known as content recycling, content repurposing refers to the habit of reusing content. For example, a digital marketer can re-use any blog that ranked highly previously on SERPs. In this case, a marketer can choose to update the content with the latest trends, include keywords or post it on new platforms such as social media.
Other forms of content repurposing include creating a SlideShare, infographics, or a video out of the same content. Digital marketers can also reuse user-generated content or repost old social media posts. This improves content outreach and allows online users to enjoy the content in different formats.
Lastly, ensure to promote your content. Promoting content on different platforms such as Instagram, Facebook, and Twitter can help boost content performance.
Summing It Up
Content is a major driver for many marketing efforts. This means that digital marketers must get it right when it comes to content marketing. High-quality content and its strategic distribution can help digital marketers attain incredible results effortlessly. More so, it can help improve customer relationships and boost conversions. Utilize some of these content marketing tactics in case you need to boost your content marketing programs.
