Customization is the new buzzword for customers and eCommerce stores. Today, customers want everything to be customized according to their wishes. Many eCommerce store owners are fulfilling this demand by enabling them to customize with a robust product design tool. But what exactly it is? And how does it help businesses and customers? Keep reading this article, where we will cover all these points.
What is a Product Design Tool?
A product design tool is a software or extension that allows customers to create different design layouts for various products. Users can customize anything from a T-shirt, hoodie, cap, and mug, to gifts, business cards, flyer templates, and photo calendars. This tool enables customers to add images, texts, clipart, etc. It also comes with a lot of features that help customers to enhance the quality of the design and to make it unique.
Top Qualities That Your Product Design Tool Must Have
The success and the quality of a custom product directly depend on the product design tool. If your product design tool is not adequate, it will not deliver the desired result. Thus, it is important to have a robust product design tool that can drive success for your business. There are a few qualities that determine how successful a product design tool will be. Let us have a look at this one by one.
Compatibility
One major thing to look for in a product design tool is compatibility. A robust product design tool is compatible across the major browsers. If your tool glitches in any of the major browsers, it can adversely affect your revenue. Google Chrome, Mozilla Firefox, Safari, Bing, etc. are some of the browsers that you can test your tool on. Apart from browser compatibility, you must also check your product design tool’s compatibility on various devices like laptops, computers, tablets, mobile phones, etc.
Social Media Sharing
It is no longer a secret that most internet users are hooked to social media. Your product design tool must address this key element. It must offer direct login from social media accounts, thus saving customers from following the registration processes. Moreover, you can also offer direct share buttons that enable customers to share their designed products with their customers. This helps your business to get more visibility on social media.
eCommerce Website Integration
Your eCommerce website must be based on any of the eCommerce platforms like WooCommerce, Shopify, Magento, Prestashop, Bigcommerce, etc. You must ensure that the tool you choose integrates seamlessly with your eCommerce website. You must consider a product design tool that is specifically built for your eCommerce website. For example, if your website is built on WooCommerce, you should go for a WooCommerce product designer. This WooCommerce product designer will ensure seamless integration along with delivering high-quality results.
Multiple Language Support
If you are planning to expand to all corners of the world, you must have a product designer tool that supports multiple languages. You can make this possible by opting for multilingual support, which is available within the tool. It converts the input at the front-end interface and backend interface into the users’ preferred language. You can consider the local languages of the major countries and regions where you are looking to expand.
Quality Output
This is a fairly obvious one. You must ensure that whatever customization you are offering is of quality. If you offer good quality customization that delivers quality customized products, you do not need to hire any dedicated designer to make any edits before the final print.
Multiple Products for Customization
The more, the better. This is the motto regarding the number of products a product design tool should be able to design. Choose a tool that has a wide range of products under its belt. It offers your customers a lot of customization options. It also gives you enough room in the future to foray into different industry verticals depending on the product. For example, if you are into the T-shirt printing business, you can foray into gifts, flyers, posters, banners, and many more with the help of a product designer tool.
Benefits of Product Design Tool
Gives More Freedom to Customers
A product design tool offers freedom to customers. Customers no longer have to rely on the options available in the market. They can customize their products the way they want. They can create unique products exclusively for them, enhancing their value. They can customize T-shirts, mugs, shoes, photo calendars, gifts, and many more.
Higher Engagement Level
A product design tool is a sure-shot way to increase user engagement. It is because everyone likes to have a customized product. These customized products make them feel valued. As the tool helps customers design the product’s appearance, it keeps them engaged with your eCommerce store.
Gain Customer Insights
A product design tool helps you to gain key data about your customers. You can get to know things like their tastes, preferences, and products. With this data, you gain insights into your customers’ buying habits. You can also offer recommendations based on these data to your customers, leading to higher customer satisfaction. With this, you can take a lot of data-driven decisions for your business.
Cost-effective
A product design tool is a cost-effective addition to your business. It is because, in any industry, the trends keep on changing. Thus, businesses need to maintain stock of products that are trending. Instead, a better option would be to get a better idea of the products from the customers directly. So, businesses can maintain inventory as per their customers’ preferences. This approach reduces the cost of product manufacturing. It also reduces the chances of loss. Here, manufacturers have to only manufacture those products that are in demand and the ones which customers want.
Conclusion
Product customization is a trend that is here to stay. Businesses that are looking to boost customer engagement and revenue must take cognizance of this trend as soon as possible. By providing customization via a product design tool, businesses can skyrocket their sales in no time.
