Selling products or services and making profits is the key focus area of every business. After all, profits ensure the growth and sustainability of every business. And when it comes to the online world, the success of every business is determined by its conversion rate.
In simple words, when your online visitors complete a desired goal, it is known as conversion. For instance, suppose you have a Charlotte-based online store, and you want your visitors to shop from your website. Now every 2 out of 4 visitors are placing the order from your website. In that case, your conversion rate is 50%.
Now wouldn’t you want your conversion rate to grow from 50% to 90%? If yes, then you have to try conversion rate optimization tactics to spruce up the game.
Many business owners spend all their valuable resources and time driving organic traffic to their websites. But you can consider outsmarting your competitors with conversion rate optimization and turning your hard-earned traffic into valuable customers.
According to digital marketing experts, conversion rate optimization or CRO is a systematic process of improving the percentage of online visitors who fulfill your desired goal. So, without any further ado, let’s dive right into the critical elements of the conversion rate optimization you need to focus on as soon as possible.
Landing page
You need to know that your landing page is the first thing your visitors will see about your business. It actually determines the success and usability of your business website. The more aesthetically you design it, the more traction it’s going to get. In fact, the sole purpose of every marketing and advertising campaign is to redirect traffic to a certain landing page. According to charlotte web design and marketing professionals, a website is the best salesperson your business could ever have. That’s why you have to design to impress and persuade your visitors to complete a certain action and convert.
There’s one more thing you would want to take care of with your landing page. And that’s your page’s speed and load time. You should know that your landing page’s speed and loading time will determine your audience’s retention rate. Not to mention, it also affects your website’s search engine ranking.
According to a recent survey, 3 out of 4 users shift to the competitive website if a web page takes longer to load. According to Google’s recent guidelines, any page that loads in 1.7 seconds is actually faster and better than 75% of the web pages.
That’s exactly why you need to take into account the speed and loading time of your landing page.
Focus on impressive website copy
After the landing page, your website plays a vital role in improving the conversion rate. It really matters what design and words you choose for your website. Believe it or not, an impressive website copy is necessary to complete the conversion rate.
It goes without saying that you need to write relevant and engaging content on your website to emphasize your product’s persuasiveness. It would be best if you had a catchy headline and a unique but straightforward writing style. Try incorporating some pictures to elevate the feel of your website copy.
Here are some other things you need to take care of in your website’s copy.
- Formatting: Try not to use fancy fonts on your website. Make sure you go for a simple font size and use colors that can capture your visitor’s attention right away. Plus, simple formatting makes your website content much more readable.
- Try to split your content into chunks: A page completely full of words is a bit boring to read and access. So, make sure you break your content into tiny chunks and improve its readability. Try asking questions and address your audience directly. You can also consider using subheadings to make your website’s content look more appealing and inviting.
Prioritize your user experience
User experience or UX is the soul of every website. It practically glues your traffic to your website. That’s exactly why your website’s structure should focus on creating an easy-to-understand and navigate experience.
For instance, if you want your visitors to order from your online website, make sure your web pages have an “add to cart” button to make things easier for them. Remember, the more complicated your website, the more confused your traffic is going to be. So, try to build a simple yet mind-blowing website to elevate your conversion rate.
Come up with a perfect call-to-action technique
If you aren’t sure what a call-to-action is, you need to know that it is exactly what it sounds like. In simple words, it is a call for customers to complete the conversion rate.
From booking a slot for a webinar, signing up for the newsletter, and making them purchase your stuff to avail your services, a call to action can be regarding anything. The stronger and crispier your call-to-action is, the more leads it is going to generate.
But how exactly are you going to have a strong call to action? Let’s understand it with an example. You’ll be surprised to know that ADT, an international company was able to increase its conversion rate by 60%. Would you like to know how? Well, they improvised their call-to-action by mentioning things like “Book a FREE survey” and “Get a FREE quote. The professionals optimized their conversion rate by playing with their audience’s psychology..”
In the end,
Multiple tactics can help you gain online traction. But those tactics are successful only when there’s a remarkable conversion rate and turn your traffic into qualified leads. The key is to know what and where to optimize, and you’ll be good to go.
All you need to do is put yourself into your audience’s shoes and think about what’s the one thing that can persuade them into taking desired actions.
This is actually the cornerstone of every conversion rate optimization strategy. Make sure you do research well and know everything about the recent trends to make qualitative decisions. So, use the conversion rate optimization tips mentioned above and start counting profits.
