People are spending a significant amount time on phones. The computing technology has now evolved to a level where people no more feel the need of a regular desktop or laptop for anything they want to do. They use smartphones and tablets, instead. They are using smartphones for a variety of reasons, both personal and professional. As of the research conducted by Hackernoon, people spent at least 4 hours every day on smart devices in 2017.
So people have become more connected to technology and, this is where most of the companies are focusing all their attention. They are learning ways to take advantages of the mobile technology so that they can be reached by more customers. Here are the primary reasons why a startup should move to mobility:
Why Business Needs A Mobile App Development
Placing Your Brand Easily To Customers
Mobility and apps have made faster users engagement. This is just not possible merely with websites. Mobile apps provide users with closer connectivity as compared to websites. People do not have to remember long URLs of a website if they use an app. Many apps now have offline functionality, which means they do not need internet connectivity to perform some tasks.
Tracking User-Behavior Just Like The Website Does
Many businesses think that an app would not be able to provide them the analytic insights of user-behavior as can be done through a website. An app can also be analyzed for heat mapping or data recording, time-on-site, and bounce rates just like a website. By using app analytics you would be able to see the most visited sections in your app.
Portray Your Organization To Be An Innovative
An app makes you appear as an innovative business. Of course, a creatively designed website can also spread the same message, but according to the latest web traffic trends, most of the people now use their mobile devices to access the web. In this case, you either should have an app or a mobile-optimized website.
Getting Advantages of Push Notifications
Modern web browsers’ desktop and laptop versions do also support push notifications, but only when these devices are in the use. Most of the large screen devices are switched off by users after they finish a task. This is just not the case with mobile apps. Because, these apps are used in mobiles, which are primarily a communication device, they will always be on, and in most cases connected to the web. Businesses can take advantages of this scenario, which means they can use push notification for more productive purposes.
No Need To Create An App for Everything
Unlike websites, which are created for everything a business does, offers, and have relation with, apps can be specific to a single purpose. If you want an app just to communicate with your customer or employee or partners, you can do this.
So this is why businesses need mobile apps. A dedicated mobile app helps businesses better present themselves in the market and take advantages of the available opportunities.