It’s because an Instagram picture is worth much more in revenue than a thousand twitter words! And this is what small and large businesses along with social media marketing and e-commerce experts live for! With 800 million active monthly users, as compared to 321 million active monthly users of Twitter, Instagram is managing to achieve higher growth statistics every year.
According to Statista, by 2020 it is expected to reach 120.3 million monthly active users in the US only. Imagine the sea of pictures Instagram would be dwelling in by then and for what better good than making money? Using one Instagram picture, you can master how to become a productive affiliate for another business or sell your own physical products using Instagram shopping. One of the Instagram success stories covers Justin Wong, the founder of SoAestheticShop. Using Instagram to market his passion for cute Harajuku-style fashion through thoroughly edited and high-quality images, he manages to make $12K per month by selling his products using the dropshipping business model. Do you now see how an Instagram picture can be worth more than a few words? We are sure you do!
After eight years of untiring and unlimited effort, finally, Instagram is competing with a once dominating social media force named Twitter and is successful in booking 25 million above business profiles. This is why it is excelling in doing so:
1. Gets You A Higher Audience Engagement
According to research by LifeLearn, an educational publisher and interactive digital media developer, people tend to remember 10% of the information they hear three days after hearing it in contrast to the great 55% of the information that is accompanied by a relevant catchy image. This is why Instagram succeeds in making a greater impact with the photo rather than with the written text.
Also, the pictures get you a higher audience engagement. Make a picture look attractive, focus on the timings of the post and make sure that it complies with the user’s persona you have just deciphered, and you can get a higher audience engagement with an Instagram picture than with the Twitter texts yourself. Also, more than half of the media’s active users visit the site on daily basis, along with 35% of those who visit it multiple times a day, if this isn’t high daily engagement via the pictures, then what is?
2. Supports Innumerable Small And Large Businesses
While large businesses show up on social media platforms merely to maintain their online presence and boost their online sales, the small businesses with the help of photo-marketing can start and succeed in their projects. According to Instagram Press, 20% of its users visit a business profile daily. This means that the pictures posted on the profiles are worthy of capturing the attention of the visitors. The Twitter limited characters description, on the other hand, leaves the product’s case hanging in between. For proof, the large brands like ESPN posted 255 pictures and managed to get photo engagement 17,426,421 in the year 2016. Isn’t that huge?
Another successful revenue making story that strikes us is that of a 32-year old female from Yorkshire who built her Instagram account for the free products/ money that different brands were offering to Instagram users back then. But, instead, she is now a micro-influencer with 170k followers and earns up to £ 120,000 per year for her photos and updates on lifestyle coaching. Photos are supportive, aren’t they?
3. Portrays Brand Diversity
Telegenics Marketing just loves the way Instagram can help you show your brand’s diversity to the populace. 70% of the users spend time looking up a brand on Instagram which means they visit their profile and go through the various pictures posted. Now here is where the Instagram marketers build their business with the help of the pictures making them responsive for both the mobile and web design of the social media platform. Adding them as a post, putting up stories through the pictures, introducing contests and what not! Also, this helps the viewers get a better chance of knowing what they are getting in bed with. The pictures portray the variety of brand’s products and tell about its quality, style, and reliability. If you are looking for a way to start and expand your business, Instagram is sure as hell the platform for you.
4. Possesses Different Styles To Capture User’s Attention
Although Twitter marketing is a hell of a domain, Instagram is winning in this sector too. With so many ways and styles to post a picture, the Instagram followers love their news feed and the high-quality, amazing views they get to see in it thus making each Instagram picture worthy enough to close the deal at their online store at once. The different ways Instagram users make their pictures worthy of attention are as follows:
• Invest in professional and detailed images
• Go for the right size and high-quality images to make an impact
• Use Instagram editing tools to make your image more captivating
• Manage to giveaway promotional and exclusive announcement every now and then
• Go for photos showing brand culture, behind-the-scenes images, and employees recommendations
The demand for HD photos being so high to help earn revenue from Instagram has compelled many businesses to purchase quality photos from other websites to ensure their Instagram accounts success. The marketplace Snapwire, known for social photos is quite popular for this purpose. For instance, a Canadian pharmaceutical company once paid around $6k for a photo of people having a piggyback race (for five years of exclusivity) to excel in their social business.
5. Values Authenticity Via Stories And Live Feeds
The Newswhip study claims that top media publishers are investing in a good quantity of video content on Instagram accounts. Also, videos are proving to be a more resourceful way of engaging the customers as videos sparked a higher number of comments (at average 767) than photos (at average 373).
Thus, surely the human eye trusts what it sees and showing the brand culture and authenticity via the live feeds and Instagram stories to the followers is now something big. Those brands which post consistently on their stories and manage to come up live with their business updates tend to make more success in their business than those who do not follow these practices. A thousand words on Twitter, as compared to an Instagram picture/ short video story are unable to prove the brand’s authenticity, and this is why more startups and established businesses are harnessing the power of this social media along with others.
6. Converts Followers Into Customers
Hootsuite suggests that 75% of the Instagram users get engaged with a company once they see their post. And according to Brandwatch stats, more than 33% of the users make a mobile purchase once they are engaged with a brand. Thus, there is no doubt that the worthy picture not only helps the social media platform flourish but also is an essential source of the success of many e-commerce businesses when used correctly. For instance, Martha Porter’s, the shop owner of an online shop named Buried Diamond says, “By posting shop updates with item release times on Instagram, I allow my customers to plan ahead and be ready to purchase right when new items go live.” And also, “My shop sells out quickly when I list popular items.” This speaks volume of how and why an Insta picture is worth a fortune as compared to mere text words.
7. Dominance Of Images On Social Media
Nonetheless, giving credit to the dominance of visual content wouldn’t hurt us, would it? Since the stats are so promising, it is no mystery that the words these days play a side role while the pictures are the showstoppers of the sales deals. According to an analysis made by CEWE Photoworld, 300 million users on Instagram post 70 million photos per day or 810 per second at an average. Similar high results of photo sharing are achieved by networks like SnapChat and FaceBook. This means that picture marketing is the new golden treasure of today and by all means, every talented developer and social media marketer is leveraging this trend for their own good.
What To Expect In The Future?
The truth being told, an Instagram photo is after all worth more than a thousand twitter words and the escalating demand for digital photo marketing via this social media platform says it all! There is no doubt in the power and reach of Instagram and while Twitter boosts the businesses as well, Instagram is allowing the users to explore a business’s visual identity quite closely.