It’s great to have an application that can earn you revenue. Until few years back, it was really difficult to earn revenue from a mobile application. In fact, you would need hundreds of thousands of advertisement impressions to even start earning. However, the scenario is completely different now and even a simple app can fetch a decent return on investment. Here are the top 10 ways that can help you maximize eCPM and revenue too.
- Keep the users’ interest in mind: Ads that feature something similar to the application are likely to lure users. Recommend a new application rather than just pushing a vague advertisement.
- Avoid using banners: Users just hate banners simply because they occupy a major portion of the screen. The best thing to do is ditch banner ads and use other suitable formats.
- App lists can be helpful: An app lists presents a list of recommended applications to the user. The scheme features an extensive range of applications to choose from so that a user can find something to suit his needs.
- Engage your audience: Your audience will stay loyal to you only when you keep them interested. This can be done by providing frequent updates and promotional offers.
- Develop cross-platform applications: Your application will certainly fetch higher eCPM provided it is compatible with multiple platforms. For instance, you can have the same application for Windows, Android and iOS.
- Social integration features: Add some features that allow the user to share their app on Facebook or Twitter. For instance, you can ask them to share a new high score in return for coins.
- Include in-app purchases: If you still think that free applications can’t generate revenue, think again. Hard core gamers don’t mind shelling out a few bucks to clear levels quicker. In-app purchases give users the option to buy stuff from within the application.
- Choose the right marketing network: Do your homework and opt for the network that has realistic claims. There are a few that promise an eCPM of $50. These claims are false and are made to attract app developers. So beware of them and take a wise decision.
- Minimize the number of redirects: Multiple traffic sources between the advertiser and you would result in a significant fall in revenue. Not only do the middlemen take away your share but also make the ads load pretty slowly.
- Using the right ad format: All applications can’t have the same ad format. You wouldn’t want to hamper the overall experience of the application for the sake of making money. Use a format cleverly so that it grabs the user’s attention while not interfering with the app’s performance.
