Traditional desktop computers to browse the internet? Well, more people like doing them from their smart phones now!
With the trend, mobile business apps are jumping on to the bandwagon, and so is the industry of mobile applications. While app economy is buzzing, the mobile apps market is a sure investment when thinking about starting your own business.
Proper Research
When wanting to start a mobile app business, the first thing you need to take into consideration is a thorough and concentrated market research. As in every other consumer-oriented business, the needs of the client are what is most important, in order to achieve success and profit. Smartphone owners use these portable devices to track programs for events, send and receive email and text messages, to store and share photos, games, stream video and audio, read books and publications, access to applications enterprise to gather and collaborate on data content. Companies like Microsoft (Windows Mobile platform), Google (Android), Apple (iPad and iPhone), Nokia (Symbian), Samsung (Bada) and Research in Motion or RIM (BlackBerry ®) produce and update hardware devices, platforms and thousands of mobile applications on an ongoing basis.
Target Market
After researching client needs and desires, your next best move is to chose your experience field and transform you knowledge into what everyone needs. Whether it is reading, playing games or online shopping, be sure that the apps you are developing is user friendly, easy to use and always up-to-date. Application categories are diverse, and anyone who wants to start a mobile app business can choose their favorite domain, depending on their expertise and knowledge about that certain niche. At the moment, highest revenue comes from free games with small costs throughout the game. This is where developers like Zynga and Electronic Arts hit the jackpot, with over $10 billion revenues in 2012.
App Development and Maintenance
Having a great idea doesn’t necessarily mean your app will be a success. This is where proper and professional development comes to meet you. If you lack programming experience, the best choice is to hire an app developer or a specialized firm, establish good communication with them and make sure they follow your every instruction. After your app is finished, keep in mind that around every 3 months your app will need updating for newer OS and hardware improvements. This can be time and money consuming, so it is best that you have already assembled your team of professionals.
Marketing Strategies
Marketing can be probably the hardest part in creating a mobile app business, since there are thousands of applications over the internet, and many of them are fluff content, which has led customers to be a little reluctant when it comes to new companies. This is why proper marketing and being present on major app stores, such as App Store (Apple), Android Market, Software Store Palm, App World Blackberry, App Catalog Palm/Hp, Windows MarketPlace or Ovi Store. These are the top 7 app stores still considered trustworthy by app users.
Starting a mobile app business is one of the best choices a person can make when thinking about having their own business, and the best moment to start is right now. Think of what you need, think of what you want to have full and fast access to, and reach out to all of the people that share your needs. Knowing your customer means a successful business, no matter what it is about, especially a mobile app business, where success relies on information.